A complaint often made by those quoted negatively in the media.
I’ve illustrated the issue on my website. Jeff Reines, the news editor of the West Briton paper and website, wrote a summary of his experience of working with me. I’ve chosen to quote him on the homepage as a testimonial snippet:
“I’d look elsewhere.”
Controversial? Ill advised to highlight? Ironic? I think it’s a light hearted way to illustrate the importance of context. In full, Jeff said:
“I’ve worked closely with Lisa in various capacities and she is honest, ethical, professional, responsive, hard-working and a great communicator. She’s serious and determined when she needs to be, but always good fun and one of the best people I know. If these are not qualities you would desire in someone working on your behalf, I’d look elsewhere.”
Context is everything.
I help companies who have suffered a ‘misunderstanding’ by righting the wrong and offering advice on avoiding such miscommunication in the future. Do get in touch if this is you…and I promise not to misquote you.