ABOUT SEA GLASS MARKETING
Serious marketing thinking, made practical.
I’m Georgina Bearman, founder of Sea Glass Marketing Ltd.
I help businesses understand what is helping their marketing, what is holding it back and where their time and budget will make the greatest difference.
MSc in Digital Marketing
Doctoral Researcher Marketing
Business Owner Since 2015
Qualified Educator
WHY SEA GLASS?
Research-led thinking.
Real-world understanding.
Good marketing starts with understanding your customers, your goals and what helps people decide to trust your business.
I created Sea Glass Marketing after an anniversary trip to Bali and finding some rare coloured sea glass on the beach. I finally had time to sit down and really think about how to give businesses access to thoughtful, evidence-led advice and practical support. I started with all the ideas in a fusion to create the agency you know today. I look at the complete picture: how people discover you, what they see, where they hesitate and what helps them take the next step. Together, we turn those findings into clear priorities that fit your time and budget.
BUILT FROM EXPERIENCE
I understand your businesses…
Since 2015, I’ve run a successful accommodation business in Lytham St Annes. I understand what it means to market a brand while serving customers, managing staff, handling finances and keeping everything moving.
That experience shapes my advice. Reputation, reviews, repeat business and careful spending matter to me because I deal with them in my own business too.
Strategy that makes sense on Monday morning — not just in a presentation.
KNOWLEDGE THAT KEEPS MOVING
Current thinking, clearly explained.
Marketing expertise & advice
Combining an MSc in Digital Marketing and Communications with hands-on client work, helping business owners identify gaps, choose priorities and turn marketing advice into practical action.
Doctoral research
PhD research at Manchester Metropolitan University explores how people assess the credibility of Generative AI during travel planning, with a focus on trust and decision-making.
Teaching and training
Solid background in education and professional training helps me explain complicated ideas clearly, so you understand the recommendations and feel confident putting them into practice.
WHAT WORKING WITH SEA GLASS FEELS LIKE