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+44(0)1253 522713 hello@seaglassmarketing.co.uk

Email Privacy Policy

Last updated: 20th January 2026

Sea Glass Marketing Ltd (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Email Privacy Policy explains how we collect, use, store and protect your personal information when you subscribe to our email communications.

This policy applies to email newsletters, marketing updates, event invitations, and any other email communications you choose to receive from Sea Glass Marketing Ltd.

1. Who we are (Data Controller)

Sea Glass Marketing Ltd is the Data Controller for the personal data you provide.

Contact details:
Email: hello@seaglassmarketing.co.uk
Website: www.seaglassmarketing.co.uk

If you have any questions about this policy or your data, please contact us using the details above.

2. What information we collect

When you subscribe to our emails, we may collect:

  • Your name (if provided)

  • Your email address

  • Your business name (if provided)

  • Your preferences (e.g., topics you’re interested in)

  • Records of your consent (e.g., date/time, signup source)

  • Email engagement data (e.g., opens and clicks) where supported by our email platform

We only collect the information we need for the purposes described in this policy.

3. How we collect your information

We collect personal data when you:

  • Sign up via our website forms

  • Opt in through a lead magnet (e.g., guide, checklist, free download)

  • Register for an event or webinar

  • Provide your details to us in person and consent to receive emails

  • Become a client and opt in to receive marketing updates

We do not buy email lists or send unsolicited marketing emails.

4. Why we use your information (Purpose)

We use your information to:

  • Send newsletters, insights, and updates about marketing, AI, and business growth

  • Share relevant offers, services, and case studies

  • Invite you to events, webinars, or workshops

  • Improve our communications and tailor content to what’s useful

  • Maintain accurate records of consent and preferences

5. Our lawful basis for processing

Under UK GDPR, we rely on the following lawful bases:

Consent

We send marketing emails only where you have actively opted in (consented). You can withdraw consent at any time.

Legitimate interests (limited circumstances)

If you are an existing client, we may send service-related updates or relevant business communications. You will always have the option to opt out.

We comply with the Privacy and Electronic Communications Regulations (PECR) for marketing emails.

6. Email marketing platforms and third parties

We use trusted email marketing providers to manage subscriptions and send emails (for example, Mailchimp).

These providers may process personal data on our behalf as Data Processors. We ensure appropriate contracts and safeguards are in place.

We do not sell, rent, or trade your personal data to third parties.

7. International data transfers

Some email platforms store or process data outside the UK.

Where your data is transferred internationally, we ensure appropriate safeguards are in place, such as:

  • UK International Data Transfer Agreement (IDTA) or UK Addendum

  • Standard Contractual Clauses (SCCs) where applicable

  • Other lawful mechanisms recognised under UK GDPR

8. How long we keep your data

We keep your email subscription data only for as long as necessary.

Typically, we retain your data until:

  • You unsubscribe, or

  • You ask us to delete your data, or

  • We periodically clean our list and remove inactive subscribers

You can unsubscribe at any time using the link in every email.

9. Your rights under UK GDPR

You have the right to:

  • Access the personal data we hold about you

  • Correct inaccurate or incomplete data

  • Request deletion of your data (right to be forgotten)

  • Withdraw consent at any time

  • Object to processing in certain situations

  • Request restriction of processing

  • Request data portability (where applicable)

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: https://ico.org.uk (for reference)

To exercise any rights, contact us at: hello@seaglassmarkting.co.uk

10. Unsubscribing and managing preferences

You can unsubscribe at any time by clicking the unsubscribe link in any email we send.

If you prefer, you can also contact us directly to update your preferences or request removal.

11. How we protect your data

We take appropriate technical and organisational measures to protect your personal data, including:

  • Secure access controls to email marketing systems

  • Limiting access to authorised users only

  • Using reputable, compliant third-party providers

  • Regular housekeeping of mailing lists and permissions

12. Changes to this policy

We may update this Email Privacy Policy from time to time to reflect legal, technical, or operational changes.

The latest version will always be available on our website, with the “Last updated” date shown at the top.